With the idea of selling a lifestyle and not simply a product, MIDORI by SGV was established in 2017 for women who effortlessly display a fierce urban sense of style, and are constantly experimenting and redefining their fashion boundaries.
We are known for our high level of craftsmanship and the use of hand embellishments skilfully combined with flattering drapes and silhouettes. We believe in nostalgically re-inventing Indian history by constantly breaking the myriad stereotypical notions of tradition & fashion and instead breeding a new minimalistic culture of refined and progressive design. We believe that, beyond our functionalities, clothes should be statement pieces. They should tell a story and strengthen an individual’s identity.